By Maury Tobin
A client I work with on transportation funding and policy issues recently was on The Howard Stern Show. The show aired part of a syndicated radio interview in which my client addressed the exigent need for increased infrastructure investment in America.
After airing the segment, which was part of an ongoing Tobin Communications Radio Media Tour (RMT), Stern and his news wing-woman Robin Quivers discussed that improving the nation’s infrastructure should be a must and an issue around which people and policymakers rally.
It was a good day as the potential audience zoomed into the millions. These mainstream media gatekeepers “got” why a new transportation funding bill is essential. My firm was able to see that certain messages and strategies are helping build an identity and voice for the coalition my client helps oversee.